In 2025, AI-generated answers are shaping how people discover and trust brands. Whether it’s a consumer asking ChatGPT for the best project management tools or a business leader querying Claude about top cybersecurity platforms, AI assistants are influencing decisions at every stage of the buyer journey.
But here’s the challenge: unlike traditional search engines, AI models don’t show you a list of blue links. They generate answers—often without attribution. That means if your brand isn’t mentioned, you’re effectively invisible.
So how do you know if your brand is showing up in AI-generated results? And if it’s not, what can you do about it?
This post walks you through how to audit your brand’s presence across AI platforms, identify gaps, and take action to improve your visibility in the age of AI search.
Why AI Visibility Matters More Than Ever
AI assistants are becoming the new front door to the internet. According to recent industry data, over 60% of Gen Z and Millennial users now turn to AI tools like ChatGPT and Perplexity before using traditional search engines. For brands, this shift means:
- Reduced control over how your brand is represented
- Fewer opportunities to earn clicks from organic search
- Greater reliance on AI models to surface your content accurately
If you’re not actively monitoring and optimising your presence in AI-generated answers, you’re leaving brand visibility to chance.
Key Insights: How to Audit Your Brand in AI Results
Auditing your brand’s presence in AI requires a new set of tools and tactics. Here’s how to get started:
1. Identify Where AI Mentions (or Misses) Your Brand
Start by asking AI models the kinds of questions your audience might ask. For example:
- “What are the best CRM platforms for startups?”
- “Top cybersecurity companies in the UK”
- “Alternatives to [your competitor’s name]”
Run these queries across major AI platforms like:
- ChatGPT (OpenAI)
- Gemini (Google)
- Claude (Anthropic)
- Perplexity AI
Take note of whether your brand is mentioned, how it’s described, and what sources are cited (if any). If your brand isn’t showing up—or is misrepresented—that’s a signal to dig deeper.
2. Benchmark Against Competitors
Compare your visibility to that of your top competitors. Are they consistently mentioned in AI-generated answers while you’re not? Are their product features or content assets being cited?
This benchmarking helps you understand:
- Which competitors are dominating AI answers
- What types of content are being surfaced
- Where your brand is falling short
Tools like Promina make this process easier by tracking AI visibility across platforms and providing side-by-side comparisons with your competitors.
3. Analyse Content Gaps and Source Signals
AI models rely on high-quality, authoritative content to generate answers. If your brand isn’t showing up, it may be because:
- Your content isn’t optimised for AI discovery
- You lack third-party validation (e.g. reviews, mentions, backlinks)
- Your site structure or metadata isn’t AI-friendly
Look at the sources AI models are pulling from. Are they citing blog posts, product pages, or third-party reviews? Use this insight to guide your content strategy.
For example, if Gemini frequently references industry roundups or comparison articles, consider creating your own or partnering with publishers to be included.
4. Use an AI Visibility Platform
Manual audits are useful, but they’re time-consuming and hard to scale. Platforms like Promina automate this process by:
- Continuously monitoring your brand’s presence across AI models
- Identifying content gaps and missed opportunities
- Providing actionable recommendations to improve visibility
With Promina, you can track how your brand appears in AI-generated answers, benchmark performance, and get strategic guidance tailored to your industry.
Final Thoughts: Don’t Let AI Decide Your Brand’s Fate
AI-generated answers are reshaping how people discover and evaluate brands. If your brand isn’t showing up—or is being misrepresented—you’re missing out on critical visibility.
Auditing your presence in AI results is the first step toward taking control. By understanding where you stand, benchmarking competitors, and addressing content gaps, you can ensure your brand is part of the conversation.
How confident are you in your brand’s visibility across AI platforms?
Explore how Promina can help you monitor, measure, and improve your AI presence—start a free trial today.