Insights & Updates

The latest thinking on Answer Engine Optimization, AI search and Promina product news.

Recent posts

How to Influence AI Systems with Better Brand Data
Brand
•4 min

How to Influence AI Systems with Better Brand Data

Using Schema Markup to Improve AI Discoverability
Content
•4 min

Using Schema Markup to Improve AI Discoverability

How to Influence AI Systems with Better Brand Data
Brand
•4 min

How to Influence AI Systems with Better Brand Data

Using Schema Markup to Improve AI Discoverability
Content
•4 min

Using Schema Markup to Improve AI Discoverability

What a Drop in AI Mentions Could Mean for Your Brand
Analytics
•4 min

What a Drop in AI Mentions Could Mean for Your Brand

The Ultimate Checklist for Answer Engine Optimisation (AEO)
Strategy
•4 min

The Ultimate Checklist for Answer Engine Optimisation (AEO)

Will AI Replace Google? What Marketers Need to Know
AI
•4 min

Will AI Replace Google? What Marketers Need to Know

5 Reasons Your Brand Isn’t Showing Up in AI Answers
Strategy
•4 min

5 Reasons Your Brand Isn’t Showing Up in AI Answers

How AI is Reshaping User Search Behaviour in 2025
AI
•4 min

How AI is Reshaping User Search Behaviour in 2025

How AI Search is Reshaping Brand Visibility in 2025
Content
•3 min

How AI Search is Reshaping Brand Visibility in 2025

Why AI Visibility Is the New SEO Priority in 2025
Playbooks
•3 min

Why AI Visibility Is the New SEO Priority in 2025

How Retrieval-Augmented Generation (RAG) Impacts Your Content
Trends
•4 min

How Retrieval-Augmented Generation (RAG) Impacts Your Content

How AI Assistants Are Shaping Brand Perception
Brand
• 3 min

How AI Assistants Are Shaping Brand Perception

How to Make Your Blog Content Citation-Worthy for LLMs
Content
•4 min

How to Make Your Blog Content Citation-Worthy for LLMs

Optimising for ChatGPT, Gemini, and Claude: A New SEO Frontier
AI
•4 min

Optimising for ChatGPT, Gemini, and Claude: A New SEO Frontier

AI Training Sets and the New Battle for Inclusion
Trends
•4 min

AI Training Sets and the New Battle for Inclusion

How Trust is Calculated by Machines (And Why You Should Care)
Leadership
•4 min

How Trust is Calculated by Machines (And Why You Should Care)

The Rise of AI Answer Engines: What It Means for SEO
AI
•4 min

The Rise of AI Answer Engines: What It Means for SEO

AI Search: The Most Overlooked Risk in Digital Strategy
Leadership
•4 min

AI Search: The Most Overlooked Risk in Digital Strategy

A Step-by-Step Playbook for Getting Listed in AI Answers
Playbooks
•4 min

A Step-by-Step Playbook for Getting Listed in AI Answers

What AI Assistants Say About You—And Why It Matters
Strategy
•3 min

What AI Assistants Say About You—And Why It Matters

The Role of Metadata in Answer Engine Optimisation
Content
•4 min

The Role of Metadata in Answer Engine Optimisation

The Role of Plugins and Extensions in Answer Visibility
Trends
•4 min

The Role of Plugins and Extensions in Answer Visibility

How SaaS Companies Can Optimise for AI Chatbots
Playbooks
•3 min

How SaaS Companies Can Optimise for AI Chatbots

Answer Engine Strategy for B2B: What Works Best
Playbooks
•4 min

Answer Engine Strategy for B2B: What Works Best

How to Turn AI Visibility Data Into Business Decisions
Analytics
•4 min

How to Turn AI Visibility Data Into Business Decisions

How to Benchmark Your AI Visibility Against Competitors
Strategy
•5 min

How to Benchmark Your AI Visibility Against Competitors

When Zero-Click Search Becomes Zero-Brand Visibility
Strategy
•4 min

When Zero-Click Search Becomes Zero-Brand Visibility

Using AI Analytics to Guide Your Content Strategy
Analytics
•4 min

Using AI Analytics to Guide Your Content Strategy

How to Audit Your Brand’s Presence in AI Results
Strategy
•4 min

How to Audit Your Brand’s Presence in AI Results

The New Digital Shelf: Competing for Attention in AI Chatbots
Strategy
•4 min

The New Digital Shelf: Competing for Attention in AI Chatbots