Imagine a potential customer asks ChatGPT, “What’s the best project management tool for startups?” or “Which skincare brand is most sustainable?” The AI responds—not with a list of ads or links—but with a confident, conversational answer. Is your brand mentioned? If not, you’ve just missed a high-intent moment.
In 2025, AI assistants like ChatGPT, Gemini, Claude, and Perplexity are becoming the new front doors to the internet. They’re influencing purchase decisions, shaping brand perception, and rewriting the rules of search. And yet, most brands have no idea what these models are saying about them—or if they’re saying anything at all.
That’s where AI visibility comes in. Understanding how your brand appears in AI-generated answers is no longer a nice-to-have—it’s a strategic imperative.
Why AI Mentions Are the New SEO
AI assistants don’t just summarise the web—they synthesise it. They pull from a blend of sources, including news articles, reviews, product pages, and user-generated content, to generate answers that feel authoritative. But here’s the catch: if your brand isn’t well-represented in those sources, you’re invisible in the AI layer.
Key Insights:
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AI answers are becoming the new organic search results.
Traditional SEO still matters, but AI assistants are increasingly bypassing search engine results pages (SERPs) by delivering direct answers. If your brand isn’t surfacing in those answers, you're missing out on high-value exposure. -
You can’t optimise what you can’t see.
Unlike traditional search, where rankings are visible and trackable, AI-generated answers are opaque. You don’t know when or why your brand is mentioned—or overlooked. Tools like Promina help uncover these blind spots by monitoring your brand’s presence across leading AI platforms. -
Content gaps are costing you visibility.
AI assistants rely on high-quality, well-distributed content to form their answers. If your brand lacks authoritative content on key topics, or if competitors are dominating the narrative, you’re at a disadvantage. Identifying and closing these gaps is essential to improving your AI visibility.
The Competitive Edge of AI Visibility
Let’s say you’re a marketing leader at a B2B SaaS company. You’ve invested in SEO, built a strong content library, and have decent brand awareness. But when someone asks an AI assistant for the “best CRM for small businesses,” your brand doesn’t appear. Why?
It could be due to outdated content, weak third-party mentions, or simply being outshone by competitors who’ve optimised for AI discoverability. Without visibility into how AI models perceive your brand, you’re flying blind.
Promina helps you change that. By tracking how your brand is represented across AI models, benchmarking against competitors, and surfacing actionable insights, you can take control of your AI presence—before your competitors do.
Final Thoughts
AI assistants are reshaping how people discover and evaluate brands. If you’re not part of the conversation, you’re not part of the consideration set. In 2025, AI visibility is the new frontier of digital brand strategy—and it’s moving fast.
What are AI assistants saying about your brand today?
Explore your AI visibility with Promina at https://promina.ai and start a free trial.